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with edie o'Brien
WELCOME TO
Whether you've been the go-to fashion advisor among friends or you're exploring a completely new career path, Introduction to Styling gives you the honest, practical foundation you need to break into the styling industry—no fashion degree required.
Introduction to Styling Course
Led by Edie O'Brien, who built a six-figure styling business through hustle, real-world experience, and authentic client connections
This course cuts through industry myths to reveal what it truly takes to succeed as a professional stylist. With 20 years of experience across freelance, agency, corporate, media, and e-styling, Edie brings insider knowledge from every corner of the industry.
This comprehensive 4-module course takes you from self-assessment through your first clients, covering everything aspiring stylists need to know: understanding different career paths, finding your perfect niche, establishing essential business foundations, building a compelling portfolio, and creating a personalized action plan for success.
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Introduction to Styling Course
You'll discover that styling is far more than having a great eye for fashion—it's about communication, business savvy, problem-solving, and building trust. Through Edie's candid stories of early challenges and hard-won lessons, you'll learn not just what to do, but what pitfalls to avoid.
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What you will learn
Is Styling Right for You?
- Define what personal stylists actually do beyond picking out clothes and understand the transformative impact of styling work
- Distinguish between common industry myths and the reality of building a styling career
- Identify the five essential skills and traits that successful stylists possess
- Compare different styling career paths (freelance, agency, corporate, media, e-styling) and their respective advantages
- Evaluate your own strengths, interests, and circumstances through self-assessment to determine if styling aligns with your career goals
MODULE 1
Exploring Styling Specializations
- Differentiate between personal styling and fashion styling approaches and outcomes
- Identify the seven major styling specializations and the unique requirements of each niche
- Assess which specialization aligns with your natural interests, working style, ideal environment, and career goals
- Recognize that styling career paths can be non-linear and evolve over time
- Complete a specialization assessment to gain clarity on your ideal niche and begin researching professionals in that field
MODULE 2
The Business of Styling
- Outline the three pillars of getting started: education pathways, experience-building opportunities, and confidence development
- Establish essential business foundations including legal structure, pricing strategies, brand identity, and client management systems
- Develop a portfolio-building strategy using test shoots, internships, and documented client work
- Implement effective networking and client attraction strategies both online and in-person
- Identify common roadblocks (self-doubt, market saturation concerns, financial instability, time management) and apply strategies to overcome them
MODULE 3
Next Steps & Path to Success
- Create SMART goals (Specific, Measurable, Achievable, Relevant, Time-bound) for both short-term milestones and long-term vision
- Implement specific strategies to find your first clients through your existing network, collaborations, styled shoots, and introductory offerings
- Identify continuing education opportunities including certifications, industry events, mentorship, and self-directed learning to maintain relevance
- Develop a personalized 30-60-90 day action plan with accountability systems and progress tracking
- Commit to action steps within 48 hours to begin transforming styling passion into a viable business
MODULE 4
By the end of this course,
You'll have clarity on whether styling aligns with your strengths, which specialization fits your goals, and concrete next steps to launch your styling business with confidence. This isn't just theory—it's a practical roadmap built from real experience, designed to help you take action immediately.
The Introduction to Styling Course is $97 — but during our biggest sale of the year, you can enroll for 50% off!
This is your moment. Every successful stylist started exactly where you are—the only difference is they took action.
Join today and get 50% off! Enter coupon code: SAVE50NOW at checkout.
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MEET YOUR instructor
I've been honing my skills as a fashion and personal stylist for over a decade and a half, and I'm passionate about helping my clients feel confident and fabulous in their own skin.
I'm Edie O'Brien, a fashion stylist and image consultant based in Texas, and current fashion editor of San Antonio Woman magazine.
I've built a diverse career that included modeling; fashion retail sales, management, buying and merchandising; acting; and my own successful interior design business. I've dedicated the last decade and a half honing my skills as a fashion and personal stylist.
As a personal wardrobe stylist, my background in design, organizational skills, fashion experience, style expertise, creative flair, and quirky personality have enhanced the lives of my vast and diverse clientele.
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Questions? Answers
Your closet should be a place that inspires you, not overwhelms you! It should be exciting deciding what to wear, not a dreaded chore.
I have helped hundreds of people purge and organize and found my 4 Steps to an Inspired Closet to be the solution. And when it’s done once, maintenance is EASY!
Get the 4 Steps to an Inspired Closet free download today!
4 Steps to an Inspired Closet
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